![A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19, A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19,](https://l450v.alamy.com/450v/2jww0hk/closeup-of-the-shoes-of-roger-federer-of-switzerland-during-his-match-against-andy-murray-of-great-britain-in-the-quarterfinals-of-the-australian-open-tennis-tournament-in-melbourne-on-wednesday-jan-22-2014-aap-imagedave-crosling-no-archiving-editorial-use-only-strictly-editorial-use-only-no-commercial-use-no-books-2jww0hk.jpg)
A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19,
![Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig](https://l450v.alamy.com/450v/2a0w2c4/geneva-switzerland-21st-sep-2019-rafael-nadal-of-team-europe-and-roger-federer-of-team-europe-reacts-during-day-2-of-the-laver-cup-2019-at-palexpo-on-september-21-2019-in-geneva-switzerland-the-laver-cup-will-see-six-players-from-the-rest-of-the-world-competing-against-their-counterparts-from-europe-team-world-is-captained-by-john-mcenroe-and-team-europe-is-captained-by-bjorn-borg-the-tournament-runs-from-september-20-22-credit-independent-photo-agencyalamy-live-news-2a0w2c4.jpg)
Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig
![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/614458021363af139efcacb4/Roger-Federer-Facebook-Post-3/0x0.jpg?height=711&width=711&fit=bounds)
How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers
![Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market. Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market.](https://pbs.twimg.com/media/F0MpxT9aIAURd6t.jpg:large)
Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market.
![On THE ROGER Advantage Baskets, Active Life pour Femme en Blanc/Tempest, Taille: 42 en 2023 | Roger federer, Chaussures femme, Chaussure On THE ROGER Advantage Baskets, Active Life pour Femme en Blanc/Tempest, Taille: 42 en 2023 | Roger federer, Chaussures femme, Chaussure](https://i.pinimg.com/736x/00/63/22/006322ddf4717e7c8a767c9c259a4667.jpg)